“Strategic Drift: when incrementalism becomes palliative care”, by Ed di Collalto, Sustainbiz & with guest, Emma Young, PHOOEY Architects.
The logic underpinning the strategic agenda of business today is founded on the same assumptions about reality that Adam Smith had when he wrote the Wealth of Nations in 1776.
Many initiatives such as Corporate Social Responsibility, Shared Value, The Natural Step or Triple Bottom Line reporting only make sense if they act to move us to new assumptions about what’s happening outside. If they don’t, then at best we drift, at worst… well, what’s life without a Jack Welch quote?
“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”
But changing the inside is hard, incredibly hard, which is why 120 years of economic history has taught us one thing: economic growth is driven by the entry and exit of firms. That is, firms don’t innovate, markets innovate.
Along with guest Emma Young of PHOOEY Architects, this session will explore how not to repeat history. Emma will speak about the principals of “Re-use & Adaptation”, a strategy utilised in the work of PHOOEY Architects.
Why do most people, during the course of their building projects, throw so much useful & potentially beautiful stuff away?
Adaptation & re-use is the process whereupon discarded items are re-used to create products of higher value than the original & which are usually for a purpose other than that originally intended.
PHOOEY Architects value the old & off-cut materials which would otherwise be discarded and are creative enough to transform them into bespoke building elements.
While this process can cost the same or more than the alternative practice of discarding & replacing, PHOOEY believe it is eminently more fulfilling than throwing good stuff into the bin.
PHOOEY’s clients receive the benefits of bespoke design, resilient materials & a shared history. The environment benefits from less consumption & less waste.
9am – 5pm, Thursday 7th March
AMP, 750 Collins Street, Docklands, Melbourne
8.30am – 5pm, Thursday 14th March
Dockside, The Balcony Level, Cockle Bay Wharf, Darling Harbour, Sydney
Link to the Hargraves Institute for bookings